Hunt for Good (HFG), a Chicago summertime tradition and fundraiser for The Simple Good, is rooted in the belief that small acts of good can transform lives and communities. Part mindfulness challenge, part city exploration, and part community celebration, the Hunt invites participants of all ages to rediscover Chicago's neighborhoods and public art, connect with each other, and re-connect to what 'the simple good' means to them.

The event embodies joy, curiosity, connection, and purpose, empowering participants to find meaning through art, mindfulness, and shared experience. Every challenge completed directly supports access to arts-based social emotional learning for students across Chicago.

Creative Brief

I lead full event branding, design, and marketing for Hunt for Good 2025 - including t-shirts, signage, digital assets, print materials, photography and video direction, and the full external communications plan to drive registration, resulting in the most-attended Hunt for Good ever. Through storytelling and design, my goal was to make the purpose of the event tangible at every turn.

Hunt for Good brings The Simple Good’s mission to life: to connect the meaning of “good” from around the world to empower youth to become positive change-makers. By turning that mission into an interactive citywide experience, we invite our whole community to embody the simple good — together.