I founded Don’t Trust The Process as both a clothing brand and a creative studio — a space to explore the intersections of fashion, art, and material culture on my own terms. Rooted in the idea that “the process” isn’t something to blindly follow but to actively question, DTTP is a provocation to disrupt norms and build new ones.

DTTP is a one-person brand — fully conceived, designed, and built by me. I handle every aspect of the business, from product planning and content-driven branding to social strategy, creative direction, modeling, photography, e-commerce, and fulfillment. The brand voice is intentionally sharp, curious, and experimental, inviting viewers to engage with an idea first and foremost.

The website — donttrusttheprocess.co — is a fully custom e-commerce experience I designed and developed to reflect the brand’s minimalist-yet-irreverent aesthetic. Through each launch, I shape capsule collections and visuals that merge streetwear with conceptual storytelling.